Antony Cherukara, Vice PresidentStrategy and Head, Agri-business, was one of the eminent speakers at the 4th edition of the Rural Strategy Summit, organised by The Economic Times on September 23, 2016. The theme this year was ‘the rurban breakthrough’, which denoted the convergence of urban and rural markets. Mr. Cherukara spoke of current activities in rural market distribution, and the way forward in terms of strategy