KOEL’s range of self-priming mini monoblock pumps were launched on March 23, 2017, at a glittering ceremony in Bhopal. After the lighting of the ceremonial lamp by Mr. Milind Joshi, National Sales Head, along with distributors, future plans for the brand were discussed. New distributors and service centre dealers were warmly welcomed into the KOEL family. The event was well attended, and the participants included 18 distributors, 15 service dealers and 8 DSRs, besides the zonal and area teams. The newly launched product lives the nocompromise promise of the brand, with features like 99.9% pure copper wires, components from international brands, and innovative technology for greater reliability