The KOEL marketing team refused to compromise at any level while communicating the launch of KOEL electric pumps. Media like whatsapp, Facebook and Twitter were used to generate awareness, besides conventional below-the-line media.

515 likes and still counting! This is one of the 4 teasers that ran on social media, before the launch on November 24, 2016.

A poster from the campaign which has been put up at outlets in Uttar Pradesh.